Why can I only view posts from Instagram Business Accounts?

Last Updated: Nov 30, 2018 09:55PM GMT

Why can I only view posts from Instagram Business Accounts?

For the Instagram channel, your feed only monitors business accounts.

As of December 2018, Instagram has modified their API which controls what type of data we and other monitoring companies can crawl and collect. We can now only collect posts from Instagram Business Accounts- but what exactly is a business account and why would an influencer or an Instagram user want a business account?

What is a Business Account?

Any Instagram user can choose to switch to a business account. All of the basic features and functionalities are exactly the same. The difference between a personal and a business account is that Instagram has created analytics and insights tools for its business users.

Why would a user want to switch to a Business Account?

As a business account, influencers and media will have access to all of their metrics and the performance of their content. In addition, they're able to view their audience demographics. These powerful insights are key for them to negotiate campaigns, partnerships, and sponsored content. Finally, it allows the influencers an easy way to ensure they're compliant by allowing them to create branded content that indicates "paid partnership" posts.

How do I know if a profile is a Business Account?

All business accounts have to categorize their business profile. This self-selected category appears in light grey underneath the profile's name. Please note that a "verified" account (indicated by the blue check mark) is different than a business account and reserved for celebrities and mega influencers. Consumer (or non-business) accounts do not have this category on their profile.

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