Creating Social Media Feeds

Last Updated: Nov 20, 2017 03:34PM GMT

Creating Social Media Feeds

Learn to create Social media feeds for your Focus

Sections of the Social Media Feed

  • Naming the feed
  • Defining main expression
  • Adding and excluding additional expressions
  • Adding and excluding specific social profiles
  • Filter Mentions
  • Searching by specific influencers
  • Results Preview
  • Channel, Language, and Country Filters
  • Saving and making feeds active or inactive
  • Deleting Feeds

NAMING THE FEED

  • Start your Social media feed configuration by naming your feed. If you would like to edit the name of your feed use the pencil icon (not pictured) at anytime.


DEFINING MAIN EXPRESSION
  • You must define at least one main search expression to begin to receive search results previews.
  • Use the "containing the main expression" search field to type out the main expression that you would like to monitor.
  • For Social media feed, quotation marks are not needed. Expressions are not title case sensitive.
  • Click on the downward arrow next to "#hashtags" to specify where you would like your main expression to be found within social media posts that will be monitored.

Options include:
  • #hashtags - Expression will only be searched for as a hashtag. For example, #nyfw.
  • @mentions - Expression will only be searched for as a @mentions. For example @nyfw.
  • #hastags & @mentions - Expressions will be searched for as both #hashtags and @mentions. For example, #nyfw and @nyfw.
  • #hastags, @mentions & text - Expression will be searched for as a #hashtag, @mention, and within the text. For example, #nyfw, @nyfw, and text such as "Had a fabulous time at NYFW this season!"

ADDING & EXCLUDING ADDITIONAL EXPRESSIONS

  • Click on "+ Add Words" to begin creating additional expressions to search for.
  • Note that expressions and words are not case sensitive. For example, "nyfw" will generate results if the post contains "NYFW" and "tomford" will generate results if the post contains "TomFord".
  • The Social media feed above would generate results that contain the main expression "nyfw" in hashtags, @mentions, or text.
    • In addition, the results are going to contain the expression "fashionweek" as a hashtag AND/OR "tomford" as a hashtag, @mentions, and text.
  • Social Post #1 - The post fulfills the requirements of containing "NYFW" as a hashtag, and "TomFord" as both an @mention and hashtag.
  • Social Post #2 - The post fulfills the requirements of containing "fashionweek" and "nyfw" as a hashtag, and "TomFord" as an @mention.
  • Social Post #3 - The post fulfills the requirements of containing "TomFord" as both an @mention and hashtag, and "nyfw" as a hashtag.
  • In addition to adding more expressions to your search query, you also can configure expressions that you want social posts to not contain. This is another great strategy to filter out noise which you don't want to see and be more targeted to exactly the mentions you want.
  • Note that the more expressions you configure to not be contained, the fewer search results your query will generate.

  • In an effort to remove unwanted noise about Jim Carrey's interview at NYFW, the example above would remove all social posts that contain both "NYFW" and "Jim Carrey".

ADDING & EXCLUDING ADDITIONAL SPECIFIC SOCIAL PROFILES

  • In addition to configuring specific expressions that you'd like to or not like to include in your search query, you also are able to specify exactly which social profiles to search within.
  • To enter the specific profiles simply paste the entire URL of the social media profile. 
  • The example above would generate mentions posted by Fashionista's Instagram and WWD's Twitter account but not published by the London Fashion Week Instagram account.

FILTER MENTIONS

  • Within Social media feeds, you have the option to only collect mentions from social profiles that have a minimum number of followers.
  • To set the minimum number of followers simply click on the social channel option and type the desired number into the blank field.
  • The example below shows our 'nyfw' main expression search generating 204,912 results on Twitter.
  • Click on the check box next to the name of the social channel to set a minimum number of followers for the account. The example below will only show Twitter results for accounts that have at least 15,000 followers.
  • By setting a minimum number of followers for Twitter, this will lower the channel total figure for Twitter, thus filtering the more influential posts.
  • Using the Filter Mentions will not effect any of the figures for the other Channels.
  • Users can set filters for Instagram, Twitter, Facebook, and YouTube for each feed.
  • Setting Filter Mentions is not required if you don't want to.

SEARCHING BY SPECIFIC INFLUENCERS


  • Search for specific influencers who are mentioning your expressions.
  • Type in the name of the influencer and select the auto-populated result to view social posts only written by that specific influencer.

UNDERSTANDING RESULTS PREVIEW


Understanding the results preview is going to allow you to create the most effective feeds for your brand. As you input your "Main Expression" and add or remove additional expressions you will find that your total results output will change. The results preview can be view with the following options:
  • Sort By
  • Period
  • Word Cloud
  • Add these results to my feed
SORT BY
  • Click the downward arrow in the 'Sort By' field to sort your results preview by:
  • Reach
    • Sort by Reach to see social posts at the top of the results preview from social accounts that have the largest audience based on the amount of followers
    • Hover over the middle figure to see the total reach of the media outlet.
    • The example below shows Victoria Beckham's Instagram account have 16.6 million followers.
  • Publication Date
    • Sort by Publication Date to see articles that were published most recently.
  • Engagement
    • Sort by Engagement to see social posts that mention your expressions which were shared and liked the most amount of times. Results will vary based also on the "Period" of time that has been selected.
    • Hover over the middle figure to see the total number of shares and likes the social post had.
    • The example below shows an a Social media feed for Adriana Lima's Instragram post generating 443k likes + 2k replies which equals a total engagement of 445k.

PERIOD
  • Click the downward arrow in the 'Period' field to sort your results preview by articles published:
    • Last week
    • Last Month
    • Last 3 Months
    • Date range
      • When selecting Date Range, this will open up a date picker option for 'Begin Date' and 'End Date'.
      • The earliest 'Begin Date' option will allow you to select a date up to 13 months prior.

WORD CLOUD

  • Click on the downward arrow next to the cloud icon, to open up the word cloud view.
  • Expressions and words that are larger and more center will be most prevalent in your search results.
  • If you click on any of the words, that will add the expression to your 'AND NOT Containing' section. This will remove all social post search results that contain this expression.
ADD THESE RESULTS TO MY FEED
  • Use the "Add these results to my feed" button, to add the mentions found in the results preview to your feeds once you save and activate your feed which you are creating. 
  • If this button is not clicked, Discover is only going to start to discovering future mentions from the date that the feed is activated and saved. Using this option, is going to allow you to include feed results going back up to three months.
  • After clicking, "Add these results to my feed", Discover will begin the short recovery process to gather the discovered mentions found in the results preview. Feeds will now include both past and future mentions. The image above is the success message you will see.
Channel, Language, and Country Filters
  • Use the channel, language, and country filters to configure your feed to search for the exact channel type, language, and countries you are curating your mentions from.
CHANNEL
  • As of October 2017, the four different social channels when configuring Social Media feeds are:
    • Instagram
    • Twitter
    • Facebook
    • YouTube
  • The number to the right of each of these options shows how many Instagram, Twitter, Facebook, and YouTube social posts contain your main expressions.
  • Click on the box to select the channel which you would only like to see your mentions found within.
LANGUAGE
  • Select from hundreds of available languages which your expressions are mentioned in. Don't see your language, simply click on "+ Show more" to see all available languages.
COUNTRY
  • Select from hundreds of available countries which your expressions are mentioned in. Don't see your country, simply click on "+ Show more" to see all available countries.

SAVING AND MAKING FEEDS ACTIVE OR INACTIVE

  • When ready to save your Feed and all the hard work you have put into your configurations, simply click on the green Save button.
  • When there are no new updated changes that need to be saved, the Save button will stay grey.
  • To mark a feed as "Active" simply toggle the switch and save. Discover will begin to curate mentions on your feed.
  • To command the system to stop curating mentions on your feed, simply toggle the switch to mark as "Inactive".

DELETING FEEDS

  • If you would like to delete a feed, this can be done directly within the Focus Dashboard. Click on the Options button (3 vertical dots) to the left of the feed name and select "Remove feed".

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