Viewing Feed Mentions

Last Updated: Nov 30, 2018 06:37PM GMT

Viewing Feed Mentions

Learn to navigate the Feeds tab and view the mentions from Print, Social, and Online feeds
  • Mentions are displayed in intervals of 20. To go to the following pages of results, scroll to the bottom of the feeds list and click on the number 2,3,4, etc.
  • If you would like to reduce the scope of the list of mentions and tailor exactly what you want to see, use filters on the left side of the page.

Applying Filters to Reduce Scope

PERIOD

  • Filter by time Period by clicking on the downward arrow next to 'Last week'. Time period options include:
    • Last week - Will show mentions found within the previous week.
    • Last Month - Will show mentions found within the previous month.
    • Last 3 Months - Will show mentions found within the previous 3 months.
    • Date range - Use the calendar options to select the exact dates you want.

FOCUSES & FEEDS

  • Click on the arrow to the left of Focuses & Feeds to expand this dropdown and view all configured Focuses and corresponding Feeds within that Focus.
  • By default the system will always show all mentions from all Focuses and Feeds.
  • If you would like to view only specific Feeds, click on the tick box next to the Feed name. In the example above, only the mentions from our Feed "NYFW Social" feed would display.
  • Clicking on the X icon will clear all selected filters.

CATEGORIES & TAGS

  • Queue any mention by clicking on the check box to the left of the placement information.
  • Categorizing and applying Tags to specific placements allows you to organize specific placements that may be related to similar topics.
  • Click the 'Categorize' button to assign specific placement results to a 'Group', 'Category', 'Product', and 'Tags'. 'Group', 'Category', and 'Product' must be selected, 'Tags' are optional.
    • 'Group' includes high level industry specific terms. Options include:
      • Fashion
      • Media
      • Music
      • Wine & Spirits
      • Art
      • Beauty
    • 'Category' includes more specific terms that directly correlate to the 'Group' that is selected. Some 'Group' options will only have 1 'Category' to select. Other 'Group' options will give multiple 'Category' options. For example:
      • Group "Fashion" has Categories that include:
        • Accessories
        • Clothing
        • Eyewear
        • Jewellery
        • Swimwear
      • Group "Beauty" has Categories that include:
        • Fragrances
        • Lips make-up
        • Eyes make-up
        • Cosmetic
        • Body
    • 'Product' includes more specific terms that directly correlate to the 'Category' that has been selected. Some 'Category' options will only have 1 'Product' to select. Other 'Category' options will give multiple 'Product' options. For example:
      • Category "Eyes make-up" has Product options that include:
        • Eye liner and eye pencils
        • Eye shadows
        • Mascara
      • In the example in the image above, the placement has been Categorized as:
        • Group: Beauty
        • Category: Eyes make-up
        • Product: Mascara
        • Tags: mascara, maybelline
  • Applying 'Tags' to placements give users the flexibility to organize placements in any way that they would like. When a 'Tag' has been set, the placement can at anytime be found within the Feeds, using the 'Tags' filter option on the left hand side. Since Feeds are added continuously, using 'Tags' essentially saves your placement for you to view whenever you need to reference. This saves time from having to search for the placement title or scroll through the feed result pages. Tagging is optional and multiple Tags can be applied by freely typing the tag name in the 'Tags' field and using a comma to add more.
  • Placements that have been tagged can be identified by the tag icon. Hover over this tag icon to view the Group, Product, Category, and Tags associated to the placement.
  • Use the "Categories" and Tags" filters on the left hand side to easily filter the previous placements that have been categorized and tagged.

CHANNEL

  • Click on the arrow to the left of Channel to expand this dropdown and view the different Online and Social media channels which you can pull results from specifically by clicking on the tick box.
  • Clicking on the X icon will clear any selected filters.
  • The number to the right of the the channel shows the amount of mentions per channel.

LANGUAGE

  • Click on the arrow to the left of Language to expand this dropdown and view the different languages which you can pull results from specifically by clicking on the tick box.
  • Clicking on the X icon will clear all selected filters.
  • Launchmetrics uses an automatic language detector which analyses the words articles and posts. Within posts where the content is too short or there is no content at all, the Language will be set to "Undefined".
  • Use the "+ Show More" button to search by additional languages.

COUNTRY

  • Click on the arrow to the left of Country to expand this dropdown and view the different countries which you can pull results from specifically by clicking on the tick box.
  • Clicking on the X icon will clear all selected filters.
  • The country will be set to "Undefined" if the publisher does not have a known country of origin or the social media post has not defined the geolocation.
  • Use the "Show More" button to search by additional countries.

Searching Within My Mentions

  • Use the "Search for mentions" tool to search for keywords that are mentioned within the articles that your Focuses and Feeds have pulled.
  • The mentions that you search for here do not have to be related to your feeds.
  • The example below shows a search for "Kaia Gerber" within the feeds that have been configured to search for articles and social posts containing the expressions "New York Fashion Week" and "#NYFW".
  • The results of the search will be highlighted in Green.

Sorting My Mentions

  • Click on the downward arrow in the 'Sort By' field to sort your mentions by:
  • Reach / Subscribers
    • Sort by Reach to see articles that reach the largest audience at the top of the results preview. Results will vary based also on the "Period" of time that has been selected. The visitors figure is calculated as the average daily unique visitors during the past 3 months.
    • Hover over the middle figure to see the total reach of the media outlet.
    • The example below will put MSN.com results first due to the 54.6M visitors being the greatest amount of any other media outlet mentioning "New York Fashion Week". 
  • Publication Date
    • Sort by Publication Date to see articles that were published most recently.
  • Engagement / Views
    • Sort by Engagement to see articles that mention your expressions which were shared the most amount of times. Results will vary based also on the "Period" of time that has been selected.
    • Hover over the middle figure to see the total number of shares the article had.
    • The example's below show an Online Media feed for Leslie Jones in Christian Siriano having been shared 18k times and a Social Media feed for Adriana Lima's Instragram post generating 443k likes + 2k replies which equals a total engagement of 445k.

Removing and Inserting New Mentions

REMOVING MENTIONS

  • While reviewing your mentions, you have the ability to remove articles from your feed one at a time or in bulk.
  • If you would like to remove a single mention, hover over the article you'd like to remove and click on the green X icon.
  • If you would like to remove mentions in bulk, click on the tick box to the left of each mention to queue the articles you would like to remove. Once you have selected all the article you would like to remove, click on the "Remove" button.

INSERTING NEW MENTIONS

  • Users have the ability to add any social or online media posts to their feeds manually. When inserting a mention manually, Discover will search for all mentions to see if the system already has added the mention previous.
  • To insert a mention, click on the gear icon and select "Insert Mention".
  • Within the Insert Mention window, click on the Feed line to select the specific feed you would like your mention to be added to. Paste your URL for the online article or social media post into the URL line.

  • When doing this, you may see that the mention is already present in the selected feed. This means Discover already has found the mention previously. In that case, just click OK.
  • If Discover has not already found the mention, click OK to insert the selected feed. In this example, "The Hollywood Reporter" is a media outlet that is in the Discover database so it will be a simple process to insert the mention manually.
  • When inserting mentions manually, you may find that Discover has not previously indexed the specific media outlet that you are inserting the mention for.
  • As seen in the image below, Celebrity Gossiper (http://celebritygossiper.com) is not in the Discover database. Therefore it will be the users responsibility to insert the Headline, Content, Media URL, Media Name, Language, Country, Advertising Value, and Date on their own. When completed, simply click OK.

INSERTING NEW PRINT MENTIONS

  • In addition to inserting Online and Social media mentions, users are also able to manually add new Print mentions. To do this, select the Print Media feed after clicking 'Insert Mention'.
  • The only fields that are required are 'Headline' and 'Media Name'.
  • When ready, click OK to insert the Print mention which will be found in the Print media feeds.

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